Greetings! Random Internet Visitor;

etc. produces sumptuous clothing. We’re an independent "story wear" label based in Sydney, Australia. Short and concise, this is what we're about:

1) Colour. Boldness. Clothing is an identity and yours should be louder than life. Keep the boring colours to the corporate ants wearing navy and grey suits. Colour is the ultimate statement of boldness, confidence and presence.

2) Stories. We like to weave cool stories into our clothes that explore themes both simple and convoluted. Whatever we feel like at the time, really. This is where we got the "story wear" name (pretty self-explanatory)

3) Prints. Prints rock. They allow us to work with new artists each season and use our garments in part as a canvas for their fabulous creative genius

4) Value. Sure our tees come in above $40 but you're getting value for money. Each piece took time to design, to choose the fabric, to have their print or design features envisioned, embraced and produced. You pay a slightly higher price for our stuff but it's worth it.

5) All forms of creative output. At the end of the day - regardless of your medium - we're all here to create and to inspire through the act of creation.

6) Getting into trouble. It spices up life and leads to exciting Bollywood style adventures!

7) All forms of style. You look best in the clothes you're confident in wearing. Run with it. But at least try and tell trends to fuck off (just try!)

8) Mangos. Yes, really.